During my last trip to London, I walked by 180 The Strand. The main location for London Fashion Week, the place which during the second week of both February and September is filled with bloggers, press, photographers and cool outfits.
While I was brainstorming for new article ideas, I realized I didn’t share with you one of the most important things I discovered during the last year. And that is, how to get an invite to London Fashion Week. Since is less than two months left until LFW SS19 season, what better time to share this with you than now? Not sure how many of you know about this, but I personally found out about it last December, after watching a Youtube video and praying for the British Fashion Council to update their website so I can finally be able to apply for the tickets.
Enough blabbing about nonsense, let’s see what are the steps to obtain your first LFW invites and how did my first LFW experience planning go.
One month and a half before LFW
Here is when everything actually starts. I would say beforehand, make sure you have a couple of relevant blog posts ready and live on your website, and an Instagram account open ( not private!!). One month and a half before, the British Fashion Council will update the LFW. An update which usually consists in, the official schedule, the registration for buyers and a couple of PR contacts, all of them related strictly to the British Fashion Council. Now, these don’t sound too interesting huh? I am sure you are thinking, come on, Teo, how do we get our hands on those invitations.
Well after going on the LFW website, click on to Show Schedule and a new page will open up. Scroll down and somewhere on the lower right part of the screen you will find something called “ Ticket Requests for Press”. If you are a blogger/influencer/photographer/designer and want to attend any of the shows, then this is the place to be. Click on the text and it will automatically download an Excel document containing usually over 80 PR emails, each one of them representing one of the brands on the schedule. All you have to do at this point is get your media kit ready and a small text saying who you are, what you do, why you want to attend their show, what you love about their brand and so on. I know it can be quite challenging to send over 80 emails but please please please don’t do the copy paste. A good PR can easily realize if the email is genuine or if it is just something you sent to another 10 people. So, make yourself a cuppa, get some cookies, put some good music in the background and get ready for a lotttt of typing!
One month before
Now that the whole email part is over, is finally time to start planning he outfits. I cannot stress enough just how important this is ( personal opinion!! ) Last year I left the outfit planning for the last week before the fashion week and ended up with some, let’s call them not so inspired outfits. Unfortunately, I must admit this kinda made me feel shitty especially in the last day of LFW. I am all about body confidence and feeling good in your skin but I realized way too late that the outfit I was wearing was not the right fit and this gave me all the bad vibes and my whole day was simply not the best. I am not by any means trying to sound superficial, narcissistic or to say clothes are all that matter, but let’s face it, a pretty outfit can make you feel way better about yourself. This year I will definitely be trying to avoid that, which is why I think that planning ahead is the best
Two weeks before
The time approaches, if you are like me, this is the time when I start getting overly excited. The invitations start to arrive and this feeling of excitement reminds me just how much I love what I do. I start to drive Robert nuts with accommodation plans, more outfit plans, accessories, and basically, our bedroom starts to look as if the Third world war happened right there. Thank God for boyfriends who understand, right??
One week before
Everything is perfectly planned, you have the outfits, you have the right accessories, you figured our your transport ( Living in London? Lucky you!) and finally, the most important, accommodation. Last year, I personally decided to come back and forth and not stay in London during the week. I must say, it was a 50% yayy and a 50% nay, simply because I love my bed and considering my sleeping schedule is messed up, id rather have my comfortable bed to sleep in. The other 50% was a nay because commuting from where I live to London for five days in a row is a hard job. It takes 1 hour and 20 minutes by train, but this meant I had to wake up at 5 in the morning in order to be able to get the train at 7. Spend the whole day walking around and then coming back again around 11 pm. Which meaaant, I was getting home by 1 and erm…4 hours sleep?! Again, not moaning about it, just a heads up you guys hahahah
The day before
If you made it all the way through here, then congrats!! I had at least two mental breakdowns during the whole emailing thing and then one more because of the outfit situation. But if you made it all the way here, then hopefully you ticked all the points on the list, and now you are all ready to enjoy your fashion experience to the maximum. For me it was exciting, I was nervous, had no idea what to expect. Please do not get discouraged if some people will look at you as if you have Elf ears or Alien eyes, it is totally normal since like anywhere else, some people are only there to judge.
I really hope this article was helpful and as I already got you guys used with. It is time to talk about my outfit for a little bit. I wore this during Pure London day two, last Monday. Floral green dress from H&M, Nasty Gal fav ever chunky sneakers, and carrying around a couple of fashion magazines which I didn’t get the chance to read yet. I posted these pictures on my Instagram account and you guys absolutely loved them. I am really happy with the way they turned out and there was also the first time I actually wore a tote bag outside a beach area ( Wierdo?!)
Not sure how many of you are aware of it, but I recently started a collaboration with Notino. They have been kind enough to send me some things, this tote bag is one of them. Long story short, I was supposed to carry this with me on my holiday in Portugal but unfortunately, it did not arrive in time. I had a completely different idea on how to shoot this bag but I am so happy things turned out the way they did. I am actually really happy I did not take it with me to Portugal because it was SO! DAMN! USEFUL! during my day in London. I had two outfits in it, 5 magazines, power banks, lunch box and a couple of other things and my shoulders are still going. I love the fabric of which the bag is made of, firstly I thought is a thicker calico but is not. I also already washed it once and the writing on it is not ruined at all, not even a tiny bit. The handlers are really resistant, my laptop weights a tone and no thread came out of it.
Even if it doesn’t look like, I would categorize this outfit as a little bit out of my comfort zone. I would wear this dress, yes, but I was never the one to wear this kind of dress, or any dress really, with sneakers, EVER! And besides this, I added the bag as well. Anyhow, I am really happy with the final result and I can finally say I my outfit was both comfortable and practical, perfect for a busy day in London.
Summer is yours tote bag – Click Here
Nasty Gal chunky sneakers – Click Here
H&M green floral dress – Unfortunately the dress is sold out, but I will add the link just in case it comes back – Click Here