the-blonde-waves-DB Berdan-London-Fashion-Week-Report-SS20

the-blonde-waves-DB Berdan-London-Fashion-Week-Report-SS20


”DB Berdan collections focus on genderless clothing and the eradication of heteronormativity, aiming to unite a community of like-minded individuals, that are not defined by sex, race, or gender.” A beautiful, colourful and empowering collection which has the ability to transform the way you feel by wearing it. An oasis of uniqueness, power and ways of making you feel, something new, something bold, something both trendy & comfortable, SOMETHING WHICH HAS NOT BEEN SEEN BEFORE!

A collection for open minded people, an event for those who feel the world with each and every cell of their bodies and love to live life to the fullest. The colours and silhouettes reminding us about the beauty of the 80s and the early 90s when the hip hop and rave era was in full blossom, and when no one was judgemental. ” Racing for equality”! We hear it so often these days, and yet, how much do we actually do about it? Do we embrace each and every person regardless of their gender and race? Do we use ”self-love” in a absolutely non-selfish way and empower each other? I feel like this collection is exactly what the SS20 season needed, colour, comfortable wear, style and lots of positivity, just look at the fashion trend.

the-blonde-waves-DB Berdan-London-Fashion-Week-Report-SS20



The official name of the collection is ”Self-love Club”. A name which besides the fact that it is the perfect match with the whole ”millenials” theme adopted by a lot of brands these days, it has a much more deeper meaning. The fabulous names behind the brand are Beg Berdan & Deniz Berdan, Turkish designers, creative minds and clearly two names to look out for. They had a clear vision on how to stand out from the crowd, and while London Fashion Week SS20 had over 60 designers on schedule, DB Berdan was by far one of the presentations which for me stood out the most. I am being totally subjective right now and I personally think that the message they are trying to put out there is one which we should all care for, inclusivity, being against discrimination and accepting each person as they are.

The collection was showcased on Tuesday the 17th of September at 180 The Strand, it was chaotic, fun, full of energy and most important WEARABLE! It paid tribute to the LGBTQ+ community and for someone who has grown up with people belonging to it, I feel like it is truly time to let go of the old concepts and make room for new modern ones, where everyone should be accepted, loved, and cared for regardless of their beliefs, race, sexual orientation and so on.












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